My presentation from the Digital Analytics Association San Francisco Symposium is now available on SlideShare:

What the ‘Quantified Self’ movement and really, really personal data means for marketing, analytics and privacy?

At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and applications like Jawbone UP, Fitbit, Runkeeper, Foursquare and more make it possible for individuals to collect tremendous detail about their lives, creating a wealth of incredibly personal data. What does this intersection of “”big data”” and very small, very personal data teach us about the practice of analytics? And what cautions must marketers heed with respect to targeting and privacy in trying to seize upon this trend?

View on Slideshare.