E-consultancy published a nice interview with me today covering my thoughts on measuring Web 2.0. One of the questions they asked was about whether I think companies are getting better at using web analytics. In my answer I shamelessly promoted Jim Sterne’s Emetrics Summit stating that “I’ve been to every Emetrics Summit ever held …”

And then I got an email from Brian Clifton, PhD., Googler and co-moderator of the Yahoo! group reminding me that he’s never seen me at Emetrics London or Emetrics Munich.

Touche!

As Dr. Clifton correctly states, what I should have said was “I have been to every Emetrics Summit ever held IN THE UNITED STATES …” which is true. I just happened to be living a short drive away from Santa Barbara when Jim started his event. The rest, as they say, is history.

Kudos to Brian for keeping me honest.