Congratulations to Jeffery Veen and the team at Measure Map at becoming Google’s latest analytics acquisition!

I’ve been using Measure Map (among other, more powerful tools) for a few months now to measure traffic to this blog and have to say that for what it is, and for the price, it’s a great applications. Perhaps the most important thing Measure Map provides is dead-on simplicity — the metrics you need if you’re a blogger and little else. Hopefully, now that they’re part of Google they’ll be able to open up invitations a little bit and let more people use the system.