Michele Kiss, Senior Partner

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner. She is currently a Senior Partner at Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice. Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.)

She is a frequent speaker at conferences like eMetrics, Accelerate, Adobe Digital Marketing Summit and the Online Marketing Summit, writes for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts.

As an employee of Analytics Demystified, Michele is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

Thoughts from Michele

  • I Solemnly Swear I Am Up To No Good: The Measure Chat (Villain) Origin Story

  • Adding Funnels in Google’s Looker Studio – NATIVELY!

  • Data Studio (Random) Mini-Tip: Fixing “No Data” in Blends

  • Using Multiple Date Selectors in Data Studio

  • Using Data Studio for Google Analytics Alerts

  • Go From Zero to Analytics Hero using Data Studio

  • Digital Analytics Hacks for the Masses

  • Page Summary Report in Workspace

  • That’s So Meta: Tracking Data Studio, in Data Studio

  • Google Analytics Segmentation: A “Gotcha!” and a Hack

  • Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise!

  • A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio

  • Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports!

  • Foundational Psychology Experiments (And Why Analysts Should Know Them)

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 of 5

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5

  • Ten Tips For Presenting Data from MeasureCamp SF #1

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 of 5

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 of 5

  • Your Guide to Understanding Conversion Funnels in Google Analytics

  • A Step-By-Step Guide To Creating Funnels in Google’s Data Studio

  • How Often Should You Revisit Your KPIs?

  • What Analysts Can Learn About Presentation From Group Fitness Instructors

  • Six Rules for Nailing Digital Analytics

  • Avoiding PII in Google Analytics

  • What Happens When You Combine Analytics and Pregnancy?

  • Pairing Analytics with Qualitative Methods to Understand the WHY

  • The Most Important ‘Benchmarks’ Are Your Own

  • Using Adobe Analytics New ‘Calculated Metrics’ to Fix Data Inaccuracies

  • I Believe in Data*

  • The Right Use for Real Time Data

  • The Curse of Bounce Rate and ‘Easy’ Metrics (And Why We Can Do Better)

  • Three Foundational Tips to Successfully Recruit in Analytics

  • Five Proven Tips for Managing Analysts Like a Pro

  • The Downfall of Tesco and the Omniscience of Analytics

  • Wearable Tech, Quantified Self & Really Personal Data: eMetrics 2014

  • 7 Tips For Delivering Better Analytics Recommendations

  • Overcoming The Analyst Curse: DON’T Show Your Math!

  • It’s not about “Big Data”, it’s about the “RIGHT data”

  • Better ways to measure content engagement than time metrics

  • Data Privacy: It’s not an all or nothing!

  • Self-Quantification: Implications for marketing & privacy

  • What Self-Quantification Teaches Us About Digital Analytics

  • Digital Analytics “Down Under” – Key Takeaways from eMetrics Sydney

  • eMetrics San Francisco 2013 Wrap-Up

  • DAA Awards for Excellence: Thank You

  • Handy Google Analytics Advanced Segments for any website

  • Three Things You Need To Move From Reporting To Analysis

  • Getting comfortable with data sampling in the growing data world

  • Digital Analytics Success Requires Crystal Clear Business Goals

  • Small Charts in Excel: Beyond Sparklines, Still Economical

Want to chat with Michele? Contact Analytics Demystified and we can make that happen!