At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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New Cohort Analysis Tables – Rolling Calculation
Last week, Adobe released a slew of cool updates to the Cohort Tables in Analysis Workspace. For those of you who suffered through my retention posts of 2017, you will know that this is something I have been looking forward to! In this post, I will share an example of how you can use one…
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Big Book of Key Performance Indicators
I have received a bunch of email the last few days from folks who have been directed to my Big Book of Key Performance Indicators and the companion spreadsheet. Since we have changed the web site (albeit years ago) I figured it was easier to just put it here in a blog post: The Big…
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That’s So Meta: Tracking Data Studio, in Data Studio
That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio reports. Viewing data about Data Studio, in Data Studio? So meta! Step 1: Create a property Create a new Google Analytics property, to house…
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Adam Greco Adobe Analytics Blog Index
Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide range of topics. Therefore, as we start a new year, I have decided to compile an index of my blog posts in case you want…
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2019 London Adobe Analytics “Top Gun” Class
I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). As a special bonus, for the first time ever, I am also going to include some of my brand new class “Managing Adobe Analytics Like…
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A Product Container for Christmas
Dear Adobe, For Christmas this year I would like a product container in the segment builder. It is something I’ve wanted for years and if you saw my post on Product Segmentation Gotchas you’ll realize that there are some ways that people may inevitably get bad data when using product-level dimensions with any of the…
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My Favorite Analysis Workspace Right-Clicks – Part 2
In my last blog post, I began sharing some of my favorite hidden right-click actions in Analysis Workspace. In this post, I continue where I left off (since that post was getting way too long!). Most of these items are related to the Fallout visualization since I find that it has so many hidden features!…
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Product Segmentation Gotchas
If you have used Adobe Analytics segmentation you are likely very familiar with the hierarchy of container. These containers illustrate the scope of the criteria wrapped in the container and are available at the visitor, visit, and hit levels. These containers help you control exactly what happens on each of those levels and your analysis…
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My Favorite Analysis Workspace Right-Clicks – Part 1
If you use Adobe Analytics, Analysis Workspace has become the indispensable tool of choice for reporting and analysis. As I mentioned back in 2016, Analysis Workspace is the future and where Adobe is concentrating all of its energy these days. However, many people miss all of the cool things they can do with Analysis Workspace…
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New Adobe Analytics Class – Managing Adobe Analytics Like A Pro!
While training is only a small portion of what I do in my consulting business, it is something I really enjoy. Training allows you to meet with many people and companies and help them truly understand the concepts involved in a product like Adobe Analytics. Blog posts are great for small snippets of information, but…