At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Adobe Target Chrome Extension
Adobe Target Chrome Extension I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified. I am very familiar with how each of these different solutions functions and how to get the most value out of them. To that end, I had a…
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Ingersoll Rand Case Study
One of my “soapbox” issues is that too few organizations focus on analytics business requirements and KPI definition. This is why I spend so much time working with clients to help them identify their analytics business requirements. I have found that having requirements enables you to make sure that your analytics solution/implementation are aligned with…
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Page Names with and Without Locale in Adobe Analytics
Have you found yourself in a situation where your pages in Adobe Analytics are specific to a locale but you would like to aggregate them for a global view? It really isn’t uncommon to collect pages with a locale. If your pages names are in a URL format then two localized version of the same…
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Analysis Workspace Drop-downs
Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges to the drop zone of Analysis Workspace projects. Adding these components allowed you to create “Hit” segments based upon what was brought over or, in…
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ACCELERATE 2019
Back in 2015, the Analytics Demystified team decided to put on a different type of analytics conference we called ACCELERATE. The idea was that we as partners and a few select other industry folks would share as much information as we could in the shortest amount of time possible. We chose a 10 tips in…
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Adobe Target and Marketo
The Marketo acquisition by Adobe went from rumor to fact earlier today. This is a really good thing for the Adobe Target community. I’ve integrated Adobe Target and Marketo together many times over the years and the two solutions complement each other incredibly well. Independent of this acquisition and of marketing automation in general, I’ve also…
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Bonus Tip: Quantifying Content Creation
Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish date to each piece of content via a SAINT Classification like this: Once you have this data in Adobe Analytics, you can download your SAINT…
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Quantifying Content Velocity in Adobe Analytics – Part 2
Last week, I shared how to quantify content velocity in Adobe Analytics. This involved classifying content with the date it was published and looking at subsequent days to see how fast it is viewed. As part of this exercise, the date published was added via the SAINT classification and dates were grouped by Year and…
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Registration for ACCELERATE 2019 is now open!
Analytics Demystified is excited to have opened registration for ACCELERATE 2019 on January 25th in Los Gatos, California. You can see the entire agenda including speakers, topics, and information about our training day and the Toll House hotel via the following links: ACCELERATE 2019 Overview ACCELERATE 2019 Agenda and Speakers ACCELERATE 2019 Optional Training Day…
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Quantifying Content Velocity in Adobe Analytics
If publishing content is important to your brand, there may be times when you want to quantify how fast users are viewing your content and how long it takes for excitement to wane. This is especially important for news and other media sites that have content as their main product. In my world, I write…