Josh West, Senior Partner

Josh West has implemented Adobe SiteCatalyst and Google Analytics on nearly 100 websites, for dozens of clients in nearly every industry vertical. He quickly became one of the implementation thought-leaders in the Omniture Consulting group. Prior to joining Analytics Demystified, he was an invaluable member of the Salesforce.com online marketing team, where he earned the informal title of “JavaScript Ninja.” At Salesforce, he managed all technical aspects of web analytics, testing and optimization, and online advertising.

Josh leads Analytics Demystified’s tag management and custom development practices, and is also an expert in using the APIs of web and social analytics tools to make your data available wherever you need it. As an employee of Analytics Demystified, Josh is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

Thoughts from Josh

  • Fork in the Road: The Big Questions Organizations are Trying to Answer

  • Switching from Adobe to Google? What you Should Know (Part 2)

  • Switching from Adobe to Google? What You Should Know (Part 1)

  • Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice

  • A Less Technical Guide to Apple’s ITP 2.1 Changes

  • Single-Page Apps: Dream or Nightmare?

  • Adobe Target + Analytics = Better Together

  • My First Crack at Adobe Launch Extension Development

  • A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018

  • Can Local Storage Save Your Website From Cookies?

  • Don’t Let Cookies Eat Your Site!

  • A Developer’s Perspective on Features Every Tag Management System Should Offer

  • The Hard Truth About Measuring Page Load Time

  • Adobe’s new Marketing Cloud Visitor ID: How Does it Work?

  • A Primer on Cookies in Web Analytics, Part 2: What about Web Storage?

  • A Primer on Cookies in Web Analytics

  • Time for Tag Management Vendors to Grow Up

  • TMS Best Practices: Get the Data Layer Right

  • The "K" in "KPI" is not for "1,000"

  • Tag management systems: How do I choose?

  • Josh West: The Latest Partner at Demystified

Want to chat with Josh? Contact Analytics Demystified and we can make that happen!