At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Bulletproof Business Requirements
As a digital analytics professional, you’ve probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that’s easy enough, but all too often people get wrapped around the axle and fail to capture what’s truly important from a business users’ perspective. The result is typically a great deal…
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Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!
I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Analytics Demystified’s Analysis Exchange effort. Nancy is…
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When to Use Variables vs SAINT in Adobe Analytics
In one of my recent Adobe SiteCatalyst (Analytics) “Top Gun” training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using SAINT Classifications? This is an interesting question that comes up often, so I thought I would share my thoughts on this and my rules…
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5 Tips for #ACCELERATE Exceptionalism
Next month’s ACCELERATE conference in Atlanta on September 18th will be the fifth — FIFTH!!! — one. I wish I could say I’d attended every one, but, sadly, I missed Boston due to a recent job change at the time. I was there in San Francisco in 2010, I made a day trip to Chicago…
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I’ve Become Aware that Awareness Is a #measure Bugaboo
A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is “awareness” a valid objective for marketing activity? I’ve gotten into more than a few heated debates that, at their core, center around this question. Some of those debates have been with myself (those are the ones…
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Advanced Conversion Syntax Merchandising
As I have mentioned in the past, one of the Adobe SiteCatalyst (Analytics) topics I loathe talking about is Product Merchandising. Product Merchandising is complicated and often leaves people scratching their heads in my “Top Gun” training classes. However, many people have mentioned to me that my previous post on Product Merchandising eVars helped them…
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Team Demystified Update from Wendy Greco
(The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE conference in Atlanta, Georgia on September 18th — learn more about ACCELERATE and register today!) When Eric Peterson asked me to lead Team Demystified a…
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SiteCatalyst Unannounced Features
Lately, Adobe has been sneaking in some cool new features into the SiteCatalyst product and doing it without much fanfare. While I am sure these are buried somewhere in release notes, I thought I’d call out two of them that I really like, so you know that they are there. Search Within Add Metrics Dialog…
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Hello. I’m a Radical Analytics Pragmatist
I was reading a post last week by one of the Big Names in web analytics…and it royally pissed me off. I started to comment and then thought, “Why pick a fight?” We’ve had more than enough of those for our little industry over the past few years. So I let it go. Except I…