Our Blog

At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.

  • Fallout Funnels With Date Ranges

    Recently, I was working with a client to explain how panels work in Analysis Workspace. Panels in Workspace allow you to embed data visualizations and each panel can have its own segments/dimension filters and/or date ranges. I often use different panels when I want to apply different segments or date ranges to groupings of data…

  • Training on Analysis Workspace (Part 2)

    In last week’s post, I shared some of the areas of Analysis Workspace that confused the students of classes I provided on the product. Most of those issues were things that had to do with some larger implications of the product (i.e. having an eVar and an sProp dimension for the same thing). Many of the…

  • Training on Analysis Workspace (Part 1)

    Analysis Workspace, the dynamic reporting interface for the Adobe Experience Cloud, is truly an amazing piece of technology. Over the past few years, Adobe has made tremendous strides in reporting by miraculously moving the functionality from the Ad-Hoc app to a similar, but web-based experience. You know the technology is good when, given a choice…

  • Values – First/Last/Exit

    One of the concepts in Adobe Analytics that confuses my customers is the notion that each sProp has a normal value, an entry value, and an exit value. When using Analysis Workspace, you might see something like this in the left navigation when filtering: As you can imagine, this could freak out novice users. More…

  • Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice

    Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on digital analytics. These changes have been exhaustively covered, and we likely didn’t add anything new on the topic. But we thought those comments were…

  • Page Summary Report in Workspace

    While I spend 99% of the time I use Adobe Analytics in Analysis Workspace, there are still a few things that haven’t migrated over from the old interface. One of them is the Page Summary Report. While I can’t believe that I still use a report that was around in version 9.x, at times, it…

  • A Less Technical Guide to Apple’s ITP 2.1 Changes

    Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into its Safari web browser. A recent version of Apple’s Intelligent Tracking Protocol (ITP 2.1) has the potential to fundamentally change the way business is…

  • Using Query Strings to Test Adobe Analytics Data

    Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me often. I want to view visitors going down a specific path or setting a specific eVar, but even after spending a lot of time building…

  • Once Per Visit Success Events

    Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch of Success Events with event serialization set to Once Per Visit as seen here in the Admin Console: In these situations, the client tends to…

  • Analysis Workspace Flow Reports Without Repeating Instances!

    Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe Analytics users from abandoning the [very] old pathing reports in the old interface. In the old interface pathing reports, if a visitor had a sProp…