Our Blog

At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.

  • Adobe Launch Linking to DTM

    Earlier this week I mentioned a feature that allows you to link your Adobe Launch files to your old DTM files. Some have asked me for more details so you now get this follow-up post. Essentially this feature allows you to make the transition from DTM to Launch easier for sites that were already implemented…

  • Thankful Launch Features

    In honor of Thanksgiving last week I wanted to take a moment to provide a possibly odd mashup between holiday and tag management systems. When I’m converting an implementation from Adobe DTM to Adobe Launch there are a few small features that I’m grateful Adobe added to Launch. Here they are in no particular order……

  • Using Builders Visibility in Adobe Analytics

    Recently, while working on a client implementation, I came across something I hadn’t seen before in Adobe Analytics. For me, that is quite unusual! While in the administration console, I saw a new option under the success event visibility settings called “Builders” as shown here: A quick check in the documentation showed this: Therefore, the…

  • Viewing Classifications Only via Virtual Report Suites

    I love SAINT Classifications! I evangelize the use of SAINT Classifications anytime I can, especially in my training classes. Too often Adobe customers fail to take full advantage of the power of SAINT Classifications. Adding meta-data to your Adobe Analytics implementation greatly expands the types of analysis you can perform and what data you can…

  • Announcing additional ACCELERATE speakers from Twitch, Google, and Nordstrom!

    Today we are excited to announce some additional speakers at our 2019 ACCELERATE conference in Los Gatos, California on January 24th and 25th. In addition to Ben Gaines from Adobe and Krista Seiden from Google, we are delighted to be joined by June Dershewitz from Twitch, Lizzie Allen Klein from Google, and David White from…

  • Adjusting Time Zones via Virtual Report Suites

    When you are doing analysis for an organization that spans multiple time zones, things can get tricky. Each Adobe Analytics report suite is tied to one specific time zone (which makes sense), but this can lead to frustration for your international counterparts. For example, let’s say that Analytics Demystified went international and had resources in…

  • Stop Thinking About Tags, and Start Thinking About Data

    Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data Hub (the name of the combined UI for AudienceStream, EventStream, and DataAccess, if you get a little confused by the way these products have been…

  • Analytics Demystified Interview Service Offering

    Finding good analytics talent is hard! Whether you are looking for technical or analysis folks, it seems like many candidates are good from afar, but far from good! As someone who has been part of hundreds of analytics implementations/programs, I can tell you that having the right people makes all of the difference. Unfortunately, there…

  • Setting After The Fact Metrics in Adobe Analytics

    As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or re-implementation!) to understand what types of questions they want to answer helps you focus your efforts on the most important items and can reduce unnecessary…

  • Shifting Attribution in Adobe Analytics

    If you are a veteran Adobe Analytics (or Omniture SiteCatalyst) user, for years the term attribution was defined by whether an eVar was First Touch (Original Value) or Last Touch (Most Recent). eVar attribution was setup in the administration console and each eVar had a setting (and don’t bring up Linear because that is a…