• How can we help you?

    If you’re here, based on our analytics, it’s for one of two reasons: You found some old posts we wrote about Excel nearly 10 years ago or you need help unlocking the value of your investment in Google or Adobe Analytics. For the former, we hope the content we have proves helpful, and for the…

  • Real-Time Campaign Activity

    If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. In this post, I will demonstrate how to do this in Adobe Analytics. Campaign Tracking – eVar If you are using digital marketing campaigns, you…

  • Sharing Experience Cloud Audiences – Part 2

    In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to show personalized content on your website. It was a relatively basic example but showed how you could begin to leverage the power of the Adobe…

  • Sydney Adobe Analytics “Top Gun” Class!

    UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been in a LONG time. I have never offered my advanced Adobe Analytics “Top Gun” class in Australia, but this year is the year! I…

  • Sharing Experience Cloud Audiences

    One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and other Adobe Experience Cloud products. Adobe has been transitioning more and more of its features to the “core” level so users can share things between…

  • Profile Playbook for Adobe Target

    Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can start using immediately in your Adobe Target account.  We also want to share a helpful tool that will allow you to see the Adobe…

  • Distinct Count in Segmentation

    In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon how many times an Adobe Analytics dimension value occurs. While the names are similar, this feature is very different from the Approximate Count Distinct function…

  • Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace

    Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam Greco’s Adobe Analytics Experts Council where she will be sharing this metric with other experts. We asked her to share more detail here and if…

  • Two days of training in Chicago in October

    Following up on our very successful training day efforts at ACCELERATE 2019 we have collectively decided to bring an expanded version of the same classes to Chicago, Illinois on Monday, October 21st and Tuesday, October 22nd.  We picked the location and dates to encourage folks to join us both at our training days and the inaugural…

  • B2B Conversion Funnels

    One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate sales leads (normally through form completions). Retail sites have a very straightforward conversion funnel: Product Views to Cart Additions to Checkouts to Orders. But B2B sites are…

  • Single-Page Apps: Dream or Nightmare?

    A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need to re-implement Adobe Analytics. So far we have no data layer, and we have no developer resources in place for this project. Can you help…