• How can we help you?

    If you’re here, based on our analytics, it’s for one of two reasons: You found some old posts we wrote about Excel nearly 10 years ago or you need help unlocking the value of your investment in Google or Adobe Analytics. For the former, we hope the content we have proves helpful, and for the…

  • Facebook Insights — My Favorite KPIs (as of Dec-2011)

    This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding and using the latest release of Facebook Insights. In this post, I’ll cover what metrics we’re generally gravitating towards as effective ways to measure the…

  • Facebook Insights — “Viral” Measures and EdgeRank

    In my last post, I provided an update as to how to interpret the primary measures and dimensions (organic/paid/viral) that are available in the latest iteration of Facebook Insights. While digging into those dimensions, my fellow Resource Interactive analyst, Mike Amer, stumbled across some mild unpleasantries that don’t quite square with how Facebook talks about…

  • Counting ROI in Pennies with Social Media

    “Goddam money. It always ends up making you blue as hell.” ~ Holden Caufield, The Catcher in the Rye That is…if you let it. During our webinar yesterday Activating Your Socially Connected Business, Lee Isensee (@OMLee) and I caused a minor flurry on Twitter when I Tweeted about the results Lee showed from the IBM/comScore…

  • Understanding Facebook Insights Terminology Redux

    When the latest Facebook Insights was released, I quickly put up a post that both tried to explain the new metrics that became available and proposed some probable KPIs. Well, a few months have passed, Facebook has quietly rolled out some changes to Facebook Insights, and we’ve gotten a chance to actually dive into some…

  • The Evolution of Web Analytics Wednesday

    I’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of the focus recently has been on ACCELERATE — the web analytics industry’s first free conference series — our efforts more will turn back to Analysis…

  • Google’s New Social Data Hub

    Google’s Eric Schmidt appeared today at LeWeb 2011 and dropped some notable quotes during his interview with conference organizer Loic Le Meur (@loic), including this prescient perspective: “It’s reasonable to say that in the future, the majority of cars will be driverless or driving-assisted.” Foreshadowing perhaps? Could be…but closer to reality: Google’s Executive Chairman also…

  • Date Stamp Variable [SiteCatalyst]

    I was recently working with a client that had a unique situation arise. This client is well-versed in the usage of the Adobe Discover product and frequently takes advantage of its ability to segment by date. For those unfamiliar with this feature, you might use it to address the following scenario: “I’d like to build…

  • v15 Segmentation vs. Multi-Suite Tagging [SiteCatalyst]

    With the arrival of SiteCatalyst v15, one of the most intriguing questions is whether or not clients should take advantage of segmentation and replace the historic usage of multi-suite tagging. This is an interesting question so I thought I’d share some of the things to think about… Multi-Suite Tagging Review As a quick refresher, if…

  • Are you in Google+? We are!

    Just a quick note at the end of the Thanksgiving holiday to encourage those of you who are still using Google+ to go and circle our new brand page for Analytics Demystified: Circle Analytics Demystified in Google+ We have been sharing lots of information about our recent ACCELERATE conference in San Francisco. Moving forward we…

  • Reflections on the Inaugural #ACCELERATE Conference

      On Friday, November 19, 2011, the good folk over at Analytics Demystified experimented with a new format for a digital analytics conference, dubbed #ACCELERATE. The key features of the event: It was entirely free to attendees (it was sponsored by Tealeaf, OpinionLab, and Ensighten) It lasted a single day It had two distinct presentation formats — a 20-minute format and…