• How can we help you?

    If you’re here, based on our analytics, it’s for one of two reasons: You found some old posts we wrote about Excel nearly 10 years ago or you need help unlocking the value of your investment in Google or Adobe Analytics. For the former, we hope the content we have proves helpful, and for the…

  • Working Around Sampled Search Data in Google Analytics

    I got into a discussion of sampling in Google Analytics  with SEO expert and Web PieRat Jill Kocher earlier this year, which led to some profile/filter noodling that seemed worth sharing. Specifically, Jill and I were discussing how, in the world of search engine optimization — where the long tail can be a handy thing to analyze…

  • Product Page Tab Usage [SiteCatalyst]

    If you sell products on your website, you will often find the need to provide detailed information to those browsing your products. For example, below you can see a product detail page for a Gas Grill. As you can see, there are tabs for Specifications, Ratings & Reviews, etc… One of the things I have…

  • Welcome Demystifier Brian Hawkins!

    Adam, John, and I are incredibly excited to announce that industry veteran Brian Hawkins is joining Analytics Demystified to help us expand our offerings around testing, optimization, and personalization of all forms of digital communication. Brian is the most widely recognized expert in the field when it comes to Enterprise-class optimization and personalization technology, integration,…

  • Facebook Engagement (aka, Facebook Rhetoric Facebook Reality)

    Oh, Facebook. Facebook, Facebook, Facebook. Ours is a tumultuous relationship of unrequited frustration, is it not? I am an analyst, therefore (apparently), you scorn me. And, by “scorn,” I mean “ignore.” You never responded to my letter last year. You don’t return my calls. (Well, that’s not entirely true: you put salespeople on my calls whose…

  • New Blog Design –> Responsive Design & Web Analytics Musings

    If you’re reading this post on the site itself (as opposed to via RSS or email), and if you’ve been to the site much in the past, then you’ll notice the design of the site has been completely overhauled. This was one of my goals for my weeklong holiday break…and it’s a goal I entirely…

  • Announcing the Analysis Exchange Scholarship

    Continuing our long-standing efforts to support the broader digital measurement, analysis, and optimization community around the globe, I am incredibly happy to announce the creation of the Analysis Exchange Scholarship Fund. You can read the press release and learn more about the effort at the Analysis Exchange web site, but in an nutshell thanks to…

  • Internal Search Position Placement [SiteCatalyst]

    When it comes to searching on the Internet, where a particular search result appears in the list of results can make an enormous difference. Companies pay big bucks to SEM and SEO experts to tell them how they can be ranked higher for specific search keywords. While you cannot control all that happens to you…

  • Big News from Web Analytics Wednesday!

    Just a quick note of thanks to OpinionLab, ObservePoint, and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to these very generous organizations, my partners and I are going to be able to continue to help Web Analytics Wednesday evolve and continue to be…

  • 10 Presentation Tips No. 10: Respect the Audience

    This is the last post in a 10-post series on tips for effective presentations. For an explanation as to why I’m adding this series to a data-oriented blog, see the intro to the first post in the series. To view other tips in the series, click here. Tip No. 10: Respect the Audience This last tip is…

  • 10 Presentation Tips No. 9: Personal, Descriptive, and Tangible

    This is the ninth post in a 10-post series on tips for effective presentations. For an explanation as to why I’m adding this series to a data-oriented blog, see the intro to the first post in the series. To view other tips in the series, click here. Tip No. 9: Make it Personal, Descriptive, and Tangible Imagine…