• How can we help you?

    If you’re here, based on our analytics, it’s for one of two reasons: You found some old posts we wrote about Excel nearly 10 years ago or you need help unlocking the value of your investment in Google or Adobe Analytics. For the former, we hope the content we have proves helpful, and for the…

  • The Many Dimensions of Social Media Data

    I’ve been thinking a bit of late about the different aspects of social media data. This was triggered by a few different things: Paul Phillips of Causata spoke at eMetrics in San Francisco, and his talk was about leveraging data from customer touchpoints across multiple channels to provide better customer relationship management I’ve been re-reading…

  • My 2012 Summit SiteCatalyst Feature Wishlist [SiteCatalyst]

    Each year at the Adobe (Omniture) Marketing Summit, customers are given an opportunity to “vote” for new product features while Brett Error reviews them (and cracks a few jokes!). From the rumor mill, it sounds like Brett may no longer be around (??), but even if he isn’t, hopefully the session will live on. Each…

  • The Unknown and the Known

    In the Demand Generation world it is all about the “Known” and “Unknown”.  Before visitors fill out a form they are considered to be “Unknown”.  After supplying their information on a form, they are considered “Known”.  Increasing the percentage of visitors that fill out these forms adds a significant amount of value to organizations. If…

  • 2012 WAA Award of Excellence

    On Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement sector. We are incredibly honored by the award but there are a few folks I forgot to thank at the event that Adam, Brian, John,…

  • Can you help the Analysis Exchange?

    A lot of the conversations I have been having with my peers lately have been about change in our industry. In a nutshell, things seem to be heating up dramatically, especially in the past twelve months. Perhaps due to economic recovery, maybe because of the current hype cycle around “big data”, or possibly because companies…

  • Uber Success Events [SiteCatalyst]

    Every now and then, I run into a unique situation with a client that requires what I call an “Über” Success Event. It isn’t possible to define this easily, so in this post, I will illustrate what it is and when you might want to use it… eVar Expiration Limitation For those who faithfully read…

  • Web 3.0 and the Internet User's Bill of Rights

    Back in 2007, on the subject of the evolution of the web analytics industry, I proffered that “If Web Analytics 1.0 was all about measuring page views to generate reports and define key performance indicators, and if Web Analytics 2.0 is about measuring events and integrating qualitative and quantitative data, then Web Analytics 3.0 is about…

  • Brian Hawkins, Demystified

    I am extremely excited to be joining Adam, Eric, and John here at Analytics Demystified.  While at Offermatica, Omniture and then Adobe I witnessed first hand the value this firm brings to clients and I am incredibly proud to be working with them. A bit about me I’m originally from Chicago but moved to San…

  • 3-Legged Stool of Effective Analytics: Plan, Measure, Analyze

    Several weeks ago, Stéphane Hamel wrote a post that got me all re-smitten with his thought process. In the post, he postulated that there are three heads of online analytics. He covered three different skillsets needed to effectively conduct online analytics: business acumen, technical (tools) knowledge, and analysis. And, he made the claim that no one…

  • Facebook Status Updates: Exploring Optimal Timing

    NOTE: This post is no longer current. An updated version of the post, including an updated spreadsheet, is posted here. Although Facebook has unofficially admitted that there seems to be little rhyme or reason these days when it comes to the time of day or day of week when a brand posts content on their…