A Seismic Shift in Demand Generation: Putting Your Leads at the Center of Your Lead Marketing (Part 1 of 2)
This is a bit of a departure from the normal “data” theme of this blog. But, I’ve been spending a lot of time working on some initiatives around “lead lifecycle management” at Bulldog Solutions, and I thought the article below might be of interest to some of the followers of this blog.
“As your prospects receive a staggering volume of e-mail, the time they have to digest your message is increasingly short (and anti-spam tools that err on the side of over-filtering can prevent your e-mail from reaching their inboxes in the first place). Find out what BtoB marketers can do to make an impact on their lead marketing program when their communications are but a drop in a vast uncharted sea. ”
To read all of part 1: http://www.bulldogsolutions.com/Newsletters/articles/LLM_1007.html.
If you’re just itching to read part 2, I’ve got both parts available as a PDF — just let me know and I’ll shoot it your way!