Testing Platform Audit And Transformation Roadmap
Testing, targeting and site optimization is perhaps the single hottest topic in the digital measurement space these days and for good reason: testing is a well-proven strategy to begin to transform digital measurement from a cost center into a profit center for the business. But testing isn’t easy — far from it, despite what some will say — and a solid testing and targeting program for your business requires more upfront consideration than most companies realize.
At Analytics Demystified we have helped many of the best known companies on the Internet develop and implement their testing and optimization efforts, and have worked side-by-side with clients who have literally created millions of incremental dollars from little more than solid insights and well-written test plans.
As part of our Testing Audit and Framework Development offering we will help your business:
- Audit your existing testing and content deployment process
- Select an appropriate vendor, if necessary, or develop in-house testing technology
- Develop accurate and sustainable procedures to implement a testing program
- Automate the quality assurance and “test the test” processes
- Run a testing program from end-to-end, including implementation, test development, and analysis
We believe this last point is perhaps the most significant: if you want to get testing off the ground quickly within your business, Analytics Demystified has the demonstrated experience to make that happen.