Strategic Audit And Transformation Roadmap
Our Strategic Audit and Transformation Roadmap engagement is designed to help any organization dramatically improve their return on investment in digital measurement, analysis, and optimization. Beginning with a systematic audit, Senior Partners Eric T. Peterson and John Lovett will conduct a 150-point assessment detailing your company’s current use of technology, human resources, and business processes as well as how you govern these activities.
We compare your audit against our framework designed to maximize effectiveness by shifting the focus of digital analytics from data collection and reporting to insights and actions. Our Senior Partners will then transform your audit into a detailed 12 to 24-month strategic roadmap describing the priorities and business impact of recommended changes. This framework becomes your organization’s task list to govern a digital analytics transformation.
Areas we typically explore during our strategy engagements include:
- Staffing and resource allocation
- Current technology and vendor relationships
- Management’s approach and expectations for analysis
- End-user understanding and use of analytics
- Fundamental web analytics business processes
- Report automation and support for self-service
- Measurement of emerging media and technology
Our strategy work has benefited many of the best known companies around the world including retailers, publishers, healthcare, financial services, and non-profit organizations. The Strategic Audit and Transformation Roadmap offering is typically coupled with our Executive Retainer Services to ensure adherence to the plan and to enable Analytics Demystified to help manage changes as they occur.