Originally written by Eric Peterson on August 21, 2006
The Dashboard Spy has what I agree is a beautiful dashboard this morning built by a creative agency for Subaru to track brand awareness. Especially the second slide with the speedometer/tachometer images conveys the simplicity with with this type of information (at least at the top-level) should be conveyed. Nice work, Subaru!
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
