Average Revenue per Visit
Originally written by Eric Peterson on July 24, 2005
Average revenue per visit is a more granular examination of your site’s financial performance but otherwise similar to average revenue per visitor.
Definition
See average revenue per visitor but substitute “Visits” for “Visitors.”
Presentation
See average revenue per visitor.
Expectation
While average revenue per visitor is really a long-term, time independent performance indicator, revenue per visit is a good indicator of how you’re doing right now in your marketing and conversion efforts. Compare revenue per visit to average revenue per visitor to see if your short-term efforts are paying off but not really contributing to the lifetime value of a visitor.
Action
See average revenue per visitor.
[…] sees a too-wide gap between the average revenue per unique visitor and how many visitors must be on a site to make turn a profit. Industry average for the ARPV is […]
Hi!
I am putting a business plan together for my start-up web site and as a result I am looking for a rational for revenue per visitor. I checked WebMD and theirs was about $15 for ad/sponsors in the third quarter of ’07.
Can you give some guidence?
Thanks, be positive,
Mike