Originally written by Eric Peterson on July 24, 2005
Average revenue per visit is a more granular examination of your site’s financial performance but otherwise similar to average revenue per visitor.
Definition
See average revenue per visitor but substitute “Visits” for “Visitors.”
Presentation
See average revenue per visitor.
Expectation
While average revenue per visitor is really a long-term, time independent performance indicator, revenue per visit is a good indicator of how you’re doing right now in your marketing and conversion efforts. Compare revenue per visit to average revenue per visitor to see if your short-term efforts are paying off but not really contributing to the lifetime value of a visitor.
Action
See average revenue per visitor.
2 Comments
NPPA Region One » Profit silos - not just for corn.October 3rd, 2008
[…] sees a too-wide gap between the average revenue per unique visitor and how many visitors must be on a site to make turn a profit. Industry average for the ARPV is […]
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mike varnerJanuary 8th, 2009
Hi!
I am putting a business plan together for my start-up web site and as a result I am looking for a rational for revenue per visitor. I checked WebMD and theirs was about $15 for ad/sponsors in the third quarter of ’07.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
[…] sees a too-wide gap between the average revenue per unique visitor and how many visitors must be on a site to make turn a profit. Industry average for the ARPV is […]
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Hi!
I am putting a business plan together for my start-up web site and as a result I am looking for a rational for revenue per visitor. I checked WebMD and theirs was about $15 for ad/sponsors in the third quarter of ’07.
Can you give some guidence?
Thanks, be positive,
Mike