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Eric Peterson

Senior Partner and Founder

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    We would love to talk with you directly about your analytics needs and how Analytics Demystified can help. Please either call Eric Peterson directly at (360) 833-3996 or email us at consulting@analyticsdemystified.com

Home ≫ Partner ≫ Eric T. Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. Mr. Peterson is also the founder of The Analysis Exchange, a completely new way to gain experience with digital measurement.

As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

Contact Eric T. Peterson

  • eric@analyticsdemystified.com
  • 360-833-3996

Eric T. Peterson's Posts

ACCELERATE 2.0 coming in 2019: Save the Date

By Eric Peterson on August 6, 2018

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  • I wanted to love Google’s Generative AI for The Analyst’s Companion …

    By Eric Peterson on August 30, 2023

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  • The Analyst Companion Free Version is now open to anyone

    By Eric Peterson on June 14, 2023

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  • The Analyst’s Companion free BETA is now open

    By Eric Peterson on June 5, 2023

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  • Analyst’s Companion open BETA starts on Monday, June 5th

    By Eric Peterson on June 1, 2023

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  • A quick update from The Analyst’s Companion …

    By Eric Peterson on May 25, 2023

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  • Digital Analytics and Artificial Intelligence: Introducing The Analyst’s Companion

    By Eric Peterson on May 22, 2023

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Analytics Demystified - Insights from the global authority on digital analytics and optimization
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