Senior Partner and Founder
We would love to talk with you directly about your analytics needs and how Analytics Demystified can help. Please either call Eric Peterson directly at (360) 833-3996 or email us at email@example.com
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. Mr. Peterson is also the founder of The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
Eric T. Peterson's Posts
ACCELERATE 2.0 coming in 2019: Save the Date
By August 6, 2018on
Our campaign to raise money for Black Girls CODE
By July 6, 2020on
Analytics Demystified Supports Black Lives Matter
By June 29, 2020on
Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace
By April 8, 2019on
Two days of training in Chicago in October
By February 26, 2019on
Big Book of Key Performance Indicators
By January 10, 2019on
Announcing additional ACCELERATE speakers from Twitch, Google, and Nordstrom!
By October 30, 2018on