Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the leaders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. At Analytics Demystified, Adam helps leading companies implement or re-implement Adobe Analytics using advanced techniques he has amassed by using the product for over fifteen years.
As an employee of Analytics Demystified Adam is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner. Adam is also a Board Advisor at Snowplow Analytics, Decibel Insight, Claravine, Beringer Capital and ISDI Digital University.