229 Results Found for "excel"
Have you voted for your Web Analytics Association Board Members yet? By Eric Peterson on March 27, 2006

For those of you who are active members in the Web Analytics Association, you only have until March 30th to vote for new Board of Directors members. I was ... read more »

Paul Strupp at Sun Microsystems says "duh, Peterson!" By Eric Peterson on March 22, 2006

Ok, not really. But he does have a pretty good analysis of what I was trying to get at in Analytics Demystified when I tried to explain conversion rate. ... read more »

Casanova talkin' smack about Google By Eric Peterson on March 7, 2006

I’m a big fan of Xavier Casanova, as anyone who reads this blog surely knows, and not just because his post about my going to Visual Sciences is the fifth ... read more »

A nice review of the KPI book with a focus on SEO … By Eric Peterson on February 10, 2006

Esoos Bobnar, a well-known SEO consultant, posted a nice review of The Big Book of Key Performance Indicators in his weblog yesterday. A few nice quotes from the review ... read more »

A good question about using KPIs in multi-site companies … By Eric Peterson on February 1, 2006

I’ve had a question similar to the following a number of times since I published The Big Book of Key Performance Indicators: “I just finished reading your book (great book!), and ... read more »

I'm having problems with comment spam lately … By Eric Peterson on October 27, 2005

… and have been really busy focusing on the writing of the book. It’s great, actually, since I’ve been building a new Excel spreadsheet with all the KPIs at ... read more »

An interesting KPI for retailers proposed by a reader By Eric Peterson on July 19, 2005

Francois Lane sent me this idea for a key performance indicator: Here it is:Price of the Product x Conversion Rate of the Page = Average Revenue per Page View This metric is ... read more »

An interesting KPI for retailers proposed by a reader By Eric Peterson on July 14, 2005

Francois Lane sent me this idea for a key performance indicator: Here it is:Price of the Product x Conversion Rate of the Page = Average Revenue per Page View This metric is ... read more »

Average Page Views per Visit By Eric Peterson on July 11, 2005

Average page views per visit are an excellent indicator of how compelling and easily navigated your content is. Definition The total number of page views divided by the total number of visits ... read more »