Originally written by Eric Peterson on September 6, 2008
Next week I am delighted to be delivering the keynote speech at the Internet Marketing Conference (IMC) in Vancouver, British Columbia. I will be giving a new presentation titled “Competing on Web Analytics” that applies the wisdom that Tom Davenport originally outlined in his best selling Harvard Business Review reprint to the work we do in the online channel.
I’m also excited to be going to IMC because there are a ton of great speakers in the line up, folks like my old friend Xavier Casanova from Liveclicker, Gary Angel from Semphonic, Anil Batra (who just became a father, congrats Anil!) from ZeroDash1, and Tom Leung from Google who I have never seen speak but have heard good things about.
If you plan on being at IMC and would like to set aside some time to meet or catch up, please feel free to email me directly and we can plan a time.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
