Welcome to Analytics Demystified 2.0
By now you’ve noticed that we’ve completely re-done the Analytics Demystified web site, that is unless you only ever read my posts in an RSS reader in which case I would ask you to click-through and have a look. The new site is the culmination of nearly a year’s effort starting with convincing my good friend Aurelie Pols to join the Analytics Demystified and, more recently, convincing my other good friend John Lovett to leave his cushy job at Forrester Research to join Aurelie and I. Hopefully you find the new site more streamlined, easier to read, and a little more focused on the aspects of Analytics Demystified we are working to feature.
My own personal highlights include:
- Totally free copies of Analytics Demystified, The Big Book of Key Performance Indicators, and the KPI book’s companion worksheets. I made the decision to start giving my books away for one reason and one reason only: to continue to do everything humanly possible to educate as many future web analytics professionals as possible. The response today was good (see image below!)
- Totally revamped mini-site for The Analysis Exchange, including the ability for everyone to start to create their member profiles. The Analysis Exchange has exceeded every single expectation that I had going in, thanks to many people’s efforts. If you’re interested in helping the Analysis Exchange or learning more about the effort please visits http://www.analysis-exchange.com
- Partially revamped mini-site for Web Analytics Wednesday, with more features and updates coming in Q2. Web Analytics Wednesday has become such an automated delight, and with SiteSpect and Coremetrics renewing their sponsorship in 2010 we hope to do even more this coming year!
- All new look and feel for my, Aurelie, and John’s blogs, and the addition of our new Emerging Technology blog. So much of our traffic is driven by the blogs, and so many of our clients find us based on our writing here, we wanted to ensure that reading our blogs was as distraction free as possible. The Emerging Technology blog is something we think of as “TechCrunch for Web Analytics” and we hope you’ll check that out.
- We have also worked to clarify what the Analytics Demystified web analytics consulting business and Senior Partners do, when we’re not supporting the community at large. Perhaps a small point, but one that pays the bills, so if you need help getting your web analytics strategy defined, please give us a call.
One thing about my last point, our consulting business and giving us a call. On past sites there were dozens of calls to action and conversion points I was trying to get people to and through. On this site there is one: getting YOU to reach out to US. It may sound glib, but we are able to do more for people who simply email, call, Skype, or Twitter us than most folks can imagine, and often times our help comes without any kind of fee.
Put another way, if you need our professional help, we’ll help you and hopefully you’ll be satisfied with what we ask you to pay. But if you need our guidance, suggestions, or honest opinion, we’ll help you without ever bringing up fees or asking for money. Like the book giveaway, Web Analytics Wednesday, and The Analysis Exchange we have found that simply answering questions without expectation of compensation is often times better than getting paid.
In closing I am totally delighted with the traffic we had to the site today thanks to Twitter, the #measure channel, and the book offer. Based on my Omniture Insights reporting we were completely off the charts in Europe and this AM in the U.S. We’d love your help spreading the word about the book! If you can, tell people to click through on http://bit.ly/demystified-books or simply to check out the new web site.
As always I welcome your comments, critique, and feedback. Especially if you have nice things to say about the new site, of want to help me identify bugs (since not all of you use Chrome on the Mac … LOL!)
