Analytics Demystified speaking engagements
One of the things I love the most about my job is the work I do as a professional speaker and industry evangelist. While the economy is not showing any great signs of improving, the speaking circuit shows no signs of slowing down. Here is a summary of some of the web analytics events Analytics Demystified will be at between now and the end of the summer, keeping in mind that more events will undoubtedly be added. If you’d like to have Eric T. Peterson speak at your event please contact us directly.
Online Marketing Summit, San Diego, February 5th
At the Online Marketing Summit I will be giving a presentation titled “Attribution, Influence, and Engagement: The Digital Marketer’s New Nightmare” on Thursday, February 5th. We will also be having a special Web Analytics Wednesday on Thursday event at the Westin Hotel downtown. Learn more about OMS and sign-up to join us at Web Analytics Wednesday.
The MindMeld at the Omniture Summit, Salt Lake City, February 17th
As part of the Omniture Summit, Matt Langie has organized an “X Change” like, invitation-only event called the “MindMeld(TM)”. Co-hosted by both Jim Sterne (WAA, eMetrics) and John Lovett (Forrester Research) the afternoon event will attempt to debate and develop solutions for Social Media measurement, Mobile and Video, and discuss how we can collectively elevate the role of analytics in the organization.
Given the somewhat tumultuous history I have with this organization’s management team I am honored that Matt invited me and I am looking forward to seeing the pagentry of the Omniture Summit first-hand. If you’d like an invitation to the MindMeld please let me know.
SearchFEST, Portland, March 10th
SearchFEST is a full-day search marketing conference hosted by SEMpdx and the fine folks at Anvil Media. This year’s keynote speaker is the great Danny Sullivan and I am honored to be on an analytics panel with Portent Interactive’s Ian Lurie and Widemile’s Bob Garcia. Hallie Jansen at Anvil was kind enough to give me a discount code so if you’d like to join us at SearchFEST and save a little money, reach out directly and I will hook you up!
Web Analytics Strategies, Milan Italy, March 17th
At the Web Analytics Strategies Conference and Expo I am a keynote speaker and listed as a “special GURU” which is nice (although it makes me feel kind of old.) I believe this is the first Web Analytics Expo in Milan and so I’m doubly excited about giving my presentation on “Competing on Web Analytics” If you’re a reader of my blog in Italy and can make this event please contact me so that we might meet for coffee! I believe we will also be having a special Web Analytics Wednesday event the evening of the 17th in Milan so watch the Web Analytics Wednesday calendar.
Los Desayunos MVC con Analitica Web, Madrid Spain, March 18th
At this special web analytics event in Madrid, Spain I will be speaking on the “New Measures for Online Marketing” with the delightful Sergio Maldonado. I’m especially excited to be returning to Madrid since my very good friends Rene and Aurelie will be coming down from Brussels with their young baby Lucca who I have not had the pleasure of meeting yet. If you’re in Madrid, let’s meet for sangria, shall we?
SAS Global Forum, Washington, March 23rd
At the SAS Global Forum I am honored to be giving a keynote presentation on “Competing on Web Analytics.” I’m very excited about presenting at the SAS conference and hope to connect at the conference with web analytics professionals who are also using SAS. If you’ll be at the Global Forum and would like to meet, please let me know.
WebTrends Engage, Las Vegas, April 7th
Being a Portlander and having gotten my start at WebTrends back in the late 90’s I was already excited to be going to the Engage conference. Then the company announced that Ian Ayres, author of Super Crunchers, will be giving a keynote presentation. I love what the company is doing with their conference web site and it seems like I’m constantly seeing news on Twitter about the event. If you’re heading to Vegas for Engage, make sure to look for me by the blackjack table.
DMA ACCM 2009, New Orleans, May 4th
I’ve never had the pleasure of presenting at the Annual Conference for Catalog and Multichannel Merchants but am very excited to be giving two presentations at ACCM 2009. The first presentation will be more an intermediate class in web analytics and the second advanced. Both will be highly interactive and so I’m looking forward to meeting the DMA and ACCM audience.
eMetrics Marketing Optimization Summit, San Jose, May 6th
The big event, the really big show, the grand-daddy of them all … eMetrics. I am still proud to say I have never missed an eMetrics here in the USA, in part because I love the event and in part because of the profound respect I have for the conference’s organizer, Mr. Jim Sterne. I am more or less racing from New Orleans to San Jose but please look for me at eMetrics if you’d like to catch up! Plus, we will definitely be having a blow-out Web Analytics Wednesday at eMetrics this year …
Internet Retailer 2009 Conference and Exhibition, Boston, June 16th
I have always loved the Internet Retailer conference but have rarely been able to attend due to schedule conflict. Fortunately Kurt Peters got me this year before things started picking up and so I’m happy to be presenting with Mike Fried from Backcountry.com and getting deep into the details that online retailers need in their web analytics efforts.
The X Change Conference, San Francisco, September 9, 10, and 11
I could not be more excited about this year’s X Change conference for a variety of reasons. We have great buzz after last year’s event, I have talked to dozens of past participants who have told me they’re saving their limited conference dollars for the X Change, and I love that Gary and Joel from Semphonic are always looking for ways to make a great event even better. If you’d like to join us at the web analytics industry’s premier event, or if you’d like to talk about possibly leading a huddle, please don’t hesitate to email me directly.
Well, that’s most of it, at least for now. There are a handful of webcasts I’m doing on behalf of companies like Coremetrics (with John Lovett from Forrester) and Tealeaf (on the Web Site Optimization Ecosystem) but I’ll try and cover those in another, shorter post.
