Originally written by Eric Peterson on February 3, 2006
Marco Derksen from Upstream BV just sent me this announcement he’d posted about The Big Book of Key Performaance Indictors but it’s all in Dutch. I assume it’s good news and since I can see he’s tracking comments I’m going to have to dust off my Dutch-to-English translator’s guide and see what people are saying.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.