Team Demystified Update from Wendy Greco
(The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE conference in Atlanta, Georgia on September 18th — learn more about ACCELERATE and register today!)
When Eric Peterson asked me to lead Team Demystified a year ago, I couldn’t say no! Having seen how hard all of the Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it made sense for Analytics Demystified to find another way to scale their services. Since the Demystified team knows all of the best people in our industry and has tons of great clients, it is not surprising that our new Team Demystified venture has taken off as quickly as it has. As a reminder, the purpose of “Team Demystified“ is for Analytics Demystified to help its clients add web analysis and technical resources to current Analytics Demystified projects by employing qualified and proven independent contractors known to the Demystified partners.
So far, our clients have loved working with Team Demystified. They get the opportunity to accelerate projects by adding additional qualified resources who they can trust due to the oversight of Analytics Demystified partners. Team Demystified resources are currently managing global Adobe Analytics rollouts at leading brands, helping interpret Google Analytics and Adobe Analytics data for top retailers and helping implement web analytics and tag management tools across large enterprises.
At the same time that our clients are loving our Team Demystified resources, our team members are also benefiting from being part of the Analytics Demystified family. First and foremost, our Team Demystified resources get to work with the partners at Analytics Demystified. Whether it is learning SiteCatalyst from Adam Greco, testing tools from Brian Hawkins or web analysis strategies from Michele Kiss and Tim Wilson, Team Demystifiers get to learn from the best in the business on a daily basis. In addition, all Team Demystifiers were given an all expense paid trip to Portland, Oregon where they attended a full two day training from many of the Analytics Demystified partners so they could build up and round out their web analysis skills.
In addition to classroom training, Team Demystified members participate in a weekly Google hangout in which they get to learn from each other and share tips and best practices. On a monthly basis, we provide a special “brown-bag” lunch and learn Google hangout in which Analytics Demystified partners or Team Demystifiers can present a topic that relates to their expertise. We also have an internal collaboration tool that allows Team Demystifiers to post any questions they have and get answers from other team members and/or Analytics Demystified partners. Finally, all of our Team Demystifiers are receiving an all-expense paid trip to Atlanta to attend our upcoming ACCELERATE conference and some are even presenting at the conference!
As you can see, we are investing heavily in Team Demystified and believe that it is both great for our clients and for the contractors who join us as well. In fact, we don’t think there is any other opportunity in the web analytics field that compares to Team Demystified for those who want to learn as much as possible about the web analytics industry, while also having the freedom and flexibility that comes with working as an independent contractor.
Our model has been so successful with our clients that our biggest roadblock is finding more qualified contractors to join our team. Therefore, if you would like to learn more, we are actively looking for US-based talent in the following areas:
- Front-End Developers who are well-familiar with analytics tags, tag management, and popular coding platforms
- Analysts and Senior Analysts, skilled with either Google Analytics, Adobe Analytics, or both
- Analytics Managers, with demonstrated experience growing analytics teams of their own
If you fit this role, even if you are not actively looking now, I would love to talk to you. You can contact me directly via email (wendy@analyticsdemystified.com) and I can explain more about how Team Demystified works. Thanks!
