Special offer on Analytics Demystified and The Big Book of KPIs
Originally written by Eric Peterson on May 26, 2006
I hadn’t mentioned this but when I rolled out the new web site I also started offering a special promotion: You can now buy Analytics Demystified and The Big Book of Key Performance Indicators together from my web site for only $49.99 (a savings of 38 percent of the cover price of both books, what a deal!)
When you make your purchase, you’ll get Analytics Demystified shipped directly to you and be able to download PDF copies of both books right away. You’ll also get my key performance indicator spreadsheets, something that a great number of people are currently using successfully to jump-start their KPI reporting program at their company.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.