Okay, so maybe I haven't been to every Emetrics ever …
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Originally written by Eric Peterson on October 3, 2006
E-consultancy published a nice interview with me today covering my thoughts on measuring Web 2.0. One of the questions they asked was about whether I think companies are getting better at using web analytics. In my answer I shamelessly promoted Jim Sterne’s Emetrics Summit stating that “I’ve been to every Emetrics Summit ever held …”
And then I got an email from Brian Clifton, PhD., Googler and co-moderator of the Yahoo! group reminding me that he’s never seen me at Emetrics London or Emetrics Munich.
Touche!
As Dr. Clifton correctly states, what I should have said was “I have been to every Emetrics Summit ever held IN THE UNITED STATES …” which is true. I just happened to be living a short drive away from Santa Barbara when Jim started his event. The rest, as they say, is history.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
