Now that's funny!

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Originally written by Eric Peterson on March 30, 2006

UPDATE: When the folks at JupiterResearch saw the quote I cite below attributed to me, their PR folks quickly jumped into action and had the quote properly attributed to Mr. Dowling.

DestinationCRM just published an article about Omniture’s new partner program. They quote me:

“We’re seeing lots of integration with Web data,” says Eric Peterson, senior analyst at Jupiter Research, which he says is representative of the marketing industry as a whole. “Omniture is going in the direction that I expect a lot of the vendors to go in. Third-party integrators and partners are an important of the business; they’re leveraging that more effectively to deliver improved services and customized solutions.”

While there is some small chance I said something similar to this months ago when I was actually a JupiterResearch analyst, I rather suspect that this quote should be attributed to my replacement at JUP, W. Greg Dowling.

ABOUT Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement. As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.

SEARCH BLOG

Now that's funny!

SEARCH BLOG

ABOUT Eric Peterson

SEARCH BLOG