Originally written by Eric Peterson on May 15, 2006
… but I have been busy redesigning my web site which has been taking up a ton of time. A friend gave me a great, new design but it got me thinking about some extra things I have long hoped to implement, mostly around book packaging and Web Analytics Wednesday events and planning. I had hoped to get the new site up this last weekend but the weather in Oregon was spectactular and thusly I ended up working in the garden, playing with my kids, lavishing attention on my wife, etc.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.