Just before I left JupiterResearch I made some predictions …
Originally written by Eric Peterson on February 17, 2006
DMNews.com just published a list of predictions I made about the web analytics market in 2006 based on a series of questions they asked me just before I left JupiterResearch. It’s kind of funny to see it in “print” now that I’ve been away for just over a month.
What do you think? Am I right? Am I wrong? Am I crazy?
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.