Originally written by Eric Peterson on March 30, 2006
As many of you have likely already noticed, Alan Meckler sold my previous employer JupiterResearch for the tidy sum of $10 million to Kagan Research, not a bad return on a $250,000 investment! My former boss, David Schatsky, was made president of the new company and the folks I have talked to sound pretty upbeat about the whole thing. Given that the ClickZ and SES folks I talked to at SES NYC were all pretty impressed with their new ownership, hopefully this is a great deal for the research team and they all get to spend quiet summer days at the new corporate headquarters in Monterey, California.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
