Juiceanalytics describes their approach to dashboards
Originally written by Eric Peterson on April 3, 2006
The folks at juiceanalytics posted last night about their “five rules for successful success metrics“. While I’m not 100% sure I understand what they’re trying to convey with their downloadable dashboards but it’s nice that they provide something for folks to play with. While I disagree with their anti-Thomas Davenport rant, I do agree with the end-product. Juice’s approach to developing dashboards, these five rules, are basically the exact same thing I say at great length in The Big Book of Key Performance Indicators.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.