Josh West: The Latest Partner at Demystified

I am super-excited to join the incredibly talented team of Demystified partners! My background is in development, and in full disclosure I considered beginning my initial post with “Hello analytics world!”, until better judgment prevailed. Needless to day, I’m thrilled to be joining the brightest minds in digital analytics, and looking forward to adding my skillset to the wide range of services we offer our clients.

I was most recently a member of the front-end development team at Salesforce.com, where I managed all technical aspects of their web analytics, optimization, and advertising efforts. Initially with our own Adam Greco, and later with another group of rockstars, we rebuilt our implementations from the ground up in a way that that allowed the entire online marketing organization to have an “apples-to-apples” view of what each individual team was doing. Prior to that, I worked in the Omniture Consulting group with some of the brightest individuals and most successful companies in the industry today.

My focus at Demystified will be in tag management, implementation, and in custom development. I enjoy turning broken implementations into world-class ones, leveraging vendor APIs in unique ways, and enabling clients to maximize the significant investment they make in their online presence. And I couldn’t be more thrilled to work side-by-side with Adam, Kevin, and Brian again – and with Eric, John, and Michelle for the first time.

I’m the second Demystified partner in Utah, where I live with my wife and 3 young kids – a boy and 2 girls. Our youngest was born the week I started at Demystified – which made for a pretty crazy week! I enjoy playing basketball and following almost every sport (none of which I’m very good at), camping, and spending time with family. We enjoy making homemade pizza, which I learned when I spent a few years living in Italy. I enjoy all things Italian – in fact, I chose my Twitter handle (@joshovest) because “Ovest” is “West” in Italian, and all the common variations of my name were taken when I signed up.

Please feel free to reach out to me via email (josh@analyticsdemystified.com) or follow me on Twitter (@joshovest), especially if you have any technical questions about your analytics. I look forward to engaging with all of you in the analytics community very soon.