Originally written by Eric Peterson on June 2, 2006
I’ve been thinking a lot lately about how companies measure RSS feeds and podcasts based on conversations with bright folks like Ian Houston (who wrote the simple RSS measurement application in Web Site Measurement Hacks) and some recent posts to the Yahoo! group. You may have noticed that I’ve updated the URL for my RSS feed. If not, please visit this URL to get the new feed:
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.