It's almost funny …
… that in a sector as relatively small as web analytics, where the number of “big thinkers” who blog can be counted on a few hands, that Gary Angel and Matt Jacobs would even find something to disagree upon. But, apparently, disagree they do … about the definition and history of functionalism.
I’m gonna stay out of this one. My only interest in the debate is that I love the idea of an actual framework for web analytics—something on which we can hang the data and use as a focusing lens. More and more my personal interest in web analytics is moving beyond the technology and the numbers to exploring how truly successful companies use the data.
Anyway, it will be interesting to see what response Matt has, if any, to Gary. These are both pretty bright guys with a lot of experience in the space. Watching them throw down would certainly be more interesting than me picking on Avinash’s methodology for ranking web analytics bloggers.
