Originally written by Eric Peterson on April 26, 2009
I have done hundreds of interviews with all kinds of media in my years in web analytics. Some of these interviews have turned out well, some less well, but rarely do I get to participate in a conversation about analytics that afterwards I think “Phew, that was cool.”
Brent is a totally engaging interviewer and he pushed the conversation along in unexpected ways. I have been getting tons of good feedback already but, as always, I welcome your thoughts and comments.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
