Originally written by Eric Peterson on October 27, 2005
… and have been really busy focusing on the writing of the book. It’s great, actually, since I’ve been building a new Excel spreadsheet with all the KPIs at the same time. Kind of time consuming but it will make for a much more interesting and usable “finished product”
Anyway, I know I should be posting more … my bad for starting “yet another blog” but I do appreciate the comments I’ve been getting so far (except for one.)
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
