Ian Thomas at Microsoft is into measuring Web 2.0 too!
I got an email and a comment from Ian Thomas who recently signed on board at Microsoft Digital Advertising Solutions letting me know that he’d blogged about my rant about measuring Web 2.0. While Ian disagrees with some of what I said it seems like we’re in agreement that some standards would be nice.
Since the original post I’ve had the pleasure of talking with a number of bright folks about the subject of how to measure “intra-page events” (how’s that for a nice new term we can all use?) and how said events should be associated with the “parent URI” and when an event should and should not be measured and whether an event is really just Web 2.0 for a “hit” which we all had agreed was a Sterne-ism for “How Idiots Track Success” …
Phew!
Regardless, I rather enjoy the challenge and these moderately theoretical conversations break up otherwise tremendously busy days. If you have thoughts on the subject I’d almost certainly love to hear them, either via comments or directly via email.
