Originally written by Eric Peterson on July 18, 2005
And you probably realize that if you’re reading this web post. What do you think?
I went for the minimalist look and have rolled both the O’Reilly book and the KPI book into the mix. I’m even taking preorders for the KPI book from folks brave enough to commit at this point. I figure for $9.97 for the electronic version plus some nice add-ons people cannot go wrong, especially since you can see the work in progress via this weblog.
I’m interested in people’s comments about the new site. I had a BLAST mining through my web analytics data (Visual Sciences and ClickTracks for browser overlay) to figure out what I should keep and what I could toss. The old site was just too heavy and about 80% of what I had deployed contributed ** zilch ** to people buying books direct from the site (my primary drive).
Anyway, if you find any misspellings or broken links let me know.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.