Originally written by Eric Peterson on July 29, 2008
Those of you living in or near The Rose City are hopefully aware that Aaron Kahlow’s Online Marketing Summit is coming to town next Tuesday. What you may not be aware of is that I will be presenting at 10:45 AM on the topic of “Competing on Web Analytics” and both Aaron and I would love it if you’d come out to OMS. Aaron has provided me with some free passes and discount codes for my local readers who want to join the festivities — if you’re interested in either please write me directly and I’ll hook you up!
Learn more about OMS Portland and register to join us today!
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.