I am honored to be speaking at Emetrics

Those of you following me on Twitter and Facebook have probably noticed that I’m spending much of October on the road.  After delivering the keynote address at ForeSee Results excellent Digital Citizen 2008 conference for the public sector I hopped on a flight to London to deliver the keynote at Coremetrics European client summit.

While in London I was able to join over 170 bright, motivated, and extremely nice web analysts from Europe at what turned out to be the biggest non-Emetrics Web Analytics Wednesday event ever.  This event was everything that I have ever hoped that Web Analytics Wednesday would be — extremely well organized by the kind folks at SCL Analytics, featuring great  talks from senior folks from the vendor, practitioner, and consulting community, held in a fantastic location thanks to the generosity of Coremetrics.  An absolutely perfect evening!

Thanks again to Chris and the team at SCL, Renata and the team at Coremetrics Europe, and everyone who participated in the event.

I have one more private event on Friday but what I’m really, really excited about is getting to present (again) at Jim Sterne’s Emetrics Marketing Optimization Summit in Washington, D.C.  I am proud to say that, aside from Jim, I may be the only person in the world who has attended every single North American Emetrics.

Despite having heard it all and seen it all and started helping Semphonic promote and produce the X Change, I would never consider for a moment skipping this great event.  This year Jim was kind enough to allow me to present to a combined track in the big room on Tuesday so I will be delivering a brand new presentation titled “Competing on Web Analytics.”  Drawing on Tom Davenport’s great work in HBR and his own book, this presentation more than any I have given in the past brings our practice together and presents a clear, concise roadmap for success.

If you’re coming to Emetrics I hope you’ll join me Tuesday at 11:10 AM in Room Plaza ABC.

When I was describing my travel schedule to a friend last night he asked me point blank “Why do you do it? Why do you travel to so many Web Analytics Wednesdays and conferences, spending hundreds of days a year on the road to evangelize for web analytics and support the web analytics community?”

Easy. I love what I do!

Because I love what I do, it would never occur to me to skip an Emetrics. Sure, I’d love Jim to pay my speaker’s fee and yeah, I’d love a keynote speaker’s slot now and again. But after 10 years in this industry I’m clear that the web analytics sector is bigger than me, Jim, or any vendor, consultant, practitioner, author, or blogger.  Emetrics provides a twice-a-year touchpoint for a large part of our community, and Emetrics is the event that gave me, Avinash Kaushik, Bryan Eisenberg, Jason Burby, Jennifer Veesenmeyer and many more the opportunity to establish our personal and professional brands.

So for me, and I think this is true for most of my peers, it’s not a question of whether we’ll be at Emetrics, it’s only a question of what we’ll talk about.

Because of the things I’ve learned at Emetrics, I promote and support Web Analytics Wednesday to give back to the larger community.  By facilitating the Global Sponsorship, by supporting emerging events around the planet, by helping local hosts plan more engaging events, and by attending as many WAW events as humanly possible I am able to take much of what I’ve learned at Emetrics and put it into action on a larger scale.

The support of my friends, partners, and co-sponsors is allowing Analytics Demystified help to keep the web analytics community together when we’re not at Emetrics.  In 2008 we are going to beat our goal of 5,000 attendee, making Web Analytics Wednesday the largest gathering of web analytics professionals worldwide. Web Analytics Wednesday works because everyone’s intentions are pure — hosts want to have a nice event, participants want to network, and the sponsors want to support the WAW community.

Simple.

So I hope you’ll come see me at Emetrics next week, or at least join June, Jim and I at what will likely be the biggest Web Analytics Wednesday ever next Wednesday at the conference hotel.  Emetrics is the conference for everyone, so I look forward to seeing all of you there.