Originally written by Eric Peterson on April 21, 2006
Well Emetrics 2006 is now over and what a week it was. Having attended all five of these events I have to say this year was something truly different. I have copious notes and a bunch of photos of web analytics luminaries but alas, I have to pack the kids and head home. I hope to get my summary up over the weekend. In the meantime, several other of the bloggers who were at the conference have already posted stuff including Mike Keyes, Robbin Steif and Clint Ivy.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.