Good old oblivious Clint is building fun Excel stuff for all of us!

Clint, who unfairly criticizes himself for missing my reference to his work a few weeks back but responds with a cool tachometer visualization in Excel that you can download and use for your own key performance indicators. One of Clint’s readers wisely points out that the tachometer doesn’t provide any historical context when presenting a value but I would counter that as a component of a well-designed dashboard a tachometer can be the visual element that some people need to really grok the data.

And that’s all you’re really trying to accomplish, aren’t you? Getting “the man” to grok the data and understand that “something” needs greater attention.

I would caution user’s of Clint’s work to carefully select which metrics they choose to throw in their tachometer. I like Clint’s use of acquisition mode (he called it “acquisition index” but I think I defined it as “acquisition mode” in Analytics Demystified) but I’m not so sure about Visitor Growth percentage and Percent Returning Visitors.

Regardless, great work Clint!