Originally written by Eric Peterson on January 21, 2007
I wish I had more time right now to address all the valuable points that Gary Angel of SEMphonic makes in his critique of my visitor engagement metric but I’m heading out early in the AM tomorrow. Suffice to say, Gary took the time to really drill-down into my work on measuring engagement and his analysis is great. Personally, when someone of Gary’s caliber says, “… while I’d quibble with one or two of his choices, I think it’s one of the best metrics for this that I’ve ever seen in web analytics” I get a big smile on my face.
Check out Gary’s great post on “Eric Peterson’s Engagement Metric“, and be sure to read it in the context of his last post on “the myth of actionability” … something sure to raise some hackles (mine are up, but I have not had a chance to respond!)
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
