Free AMA and Aquent sponsored webcast on web analytics on March 6th
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Originally written by Eric Peterson on January 16, 2007
The nice folks at the American Marketing Association and Aquent are sponsoring a free webcast I will be giving on March 6th titled Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts. Given recent conversations I’ve had with some of the best and the brightest about how companies actually use web analytics, this presentation will hopefully be very appropriate for the market today.
(Oh, well they say that the only bad press is no press at all, I kind of hope to not get the same treatment that Tom Davenport got from the Juice Analytics guys when he did a similar Aquent webcast …)
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
