Excited to Announce X Change 2010 Keynote!

Now that Emetrics West is behind us, and what an Emetrics it was this year, Analytics Demystified and Semphonic officially start to ramp up our efforts to get the best of the best of you to join us for three days in Monterey September 20, 21, and 22. While I am excited about the entire event, I am particularly excited about our keynote offering this year titled “A Conversation with Management.”

Because the X Change draws so many expert practitioners, managers, and directors of web analytics my general feeling has always been that we should be programming for “lifers” in the field, looking for opportunities to help participants expand their career horizons. Our “Conversation with Management” keynote is a conversation with three of the most successful web analytics professionals I personally know:

• Shari Cleary, Vice President of Digital Research at MTV Networks
• Joe Megibow, Vice President of Global Analytics at Expedia.com
• Steve Bernstein, Vice President of Analytics at Myspace

I have personally known Shari, Joe, and Steve for years and have had the great honor of watching each progress up the management chain, taking an increasing amount of responsibility with each step. Now all three of our keynote participants represent web analytics at the highest levels within each of their organizations, an incredible feat when you consider the footprint MTV, Expedia, and Myspace have on the Internet.

During our keynote I will be leading the panel to explore common “lifer” challenges including staffing, vendor management, the balance between reporting and analysis, their relationship with senior-most management, and the importance of business process to each of their jobs. My goal will be to get each to share details regarding their own career path in hopes those insights will help X Change attendees accelerate their own goals.

You can learn more about the 2010 X Change on our micro-site for the conference:

• The 2010 X Change conference schedule
• Hotel information for the Monterey Plaza Resort and Spa
• Details about Analytics Demystified’s Think Tank offerings
• Our X Change Frequently Asked Questions document
• Registration for the 2010 X Change in Monterey, CA September 20, 21, and 22

If you have questions about the conference please don’t hesitate to give any of the Analytics Demystified partners a call or email. Remember that the conference is limited to the first 100 people who register and registration has already started.

See you at the X Change!