Everyone else is doing it, why not me?
There have been a glut of people blogging about books they’re writing lately–Scoble, Battelle and more–and since I’m going to write the complete treatise on key performance indicators I thought why not open the whole thing up to the other seven people in the world that understand this crap and get their comments as I write along.
Oh yeah, the book is all about key performance indicators. Well I cover them some in Analytics Demystified and again in Web Site Measurement Hacks but still nobody has done a complete work-up on the subject. I guess since I’m the big cheerleader for the subject the job falls to me. C’est la vie, eh?
And so I’ll try and post the full text of each KPI as I write them, not boring you all with the ancillary stuff (and gosh, preserving some reason to actually have you purchase the book when it’s available.) Your feedback will be greatly appreciated and please use the comments function of Blogger so that everyone can see my shame if I get something wrong. I’m thick skinned at this point–sticks and stones hurt but calling me names I can handle.
Oh, if you’re a publisher just aching to get into the web analytics game and you have some money to spend on an advance with a published author (see links to my previous books above) you can drop me a line at eric.peterson at gmail.com. I’d be more than happy to talk. Once again I’m a schmuck for writing something without an advance and without a publisher. Fortunately, I’m smart enough to know that this time, unless a publishing house picks the book up, the whole thing will be available PDF only and sold for a reasonable price. No more f’ing around with printing, not for me. No sir.
Anyway, critique away.
