DM News has a very complete piece on web analytics out today …
… and I don’t just say that because the headline screams “Peterson Says Web Analytics Getting Better All the Time” or because they gave me a page-and-a-half in a six-page special report (PDF here). I was actually really impressed with the content in the report, written by many folks for whom I have tremendous respect, guys like Greg Drew, Jim Sterne and Warren Raisch. If you’re reading this blog and just toying around with web analytics, I highly recommend the report as a good primer covering much of what our collective technology is good for.
I also saw a nice reference to the article from Tim Seward at ROI Revolution in which Tim notes that I said something nice about Google Analytics.