DM News has a very complete piece on web analytics out today …
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Originally written by Eric Peterson on August 15, 2006
… and I don’t just say that because the headline screams “Peterson Says Web Analytics Getting Better All the Time” or because they gave me a page-and-a-half in a six-page special report (PDF here). I was actually really impressed with the content in the report, written by many folks for whom I have tremendous respect, guys like Greg Drew, Jim Sterne and Warren Raisch. If you’re reading this blog and just toying around with web analytics, I highly recommend the report as a good primer covering much of what our collective technology is good for.
I also saw a nice reference to the article from Tim Seward at ROI Revolution in which Tim notes that I said something nice about Google Analytics.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.
